ST. LOUIS –Breakthru Beverage and Jose Cuervo are providing 500 free Lyft rides across four Missouri cities this holiday season to help prevent drunk driving.
The free ride initiative will be available in St. Louis, Kansas City, Columbia, and Springfield on Saturday, December 14, from 4 p.m. to 2 a.m. Sunday. Missourians can access rides valued up to $30 using the redemption code BBGMOSAFE2024.
Since it started, the program has provided over 100,000 free rides. By partnering with Lyft, the companies hope to encourage celebrating responsibly this holiday season.