ST. LOUIS – Generations of listeners have grown up listening to 1120 KMOX, but now they’re adding another signal but keeping their AM station.

“For a long time, KMOX was designated to fill the gaps across the country,” said Steve Moore, VP News of Talk & Sports Audacy St. Louis. “It was designated as a clear channel radio station in 44 states and parts of Canada and Cuba.”

For almost 100 years, KMOX has been the voice of St. Louis, 1120 on your AM dial, driving in the car or on a cross-country trip.

But now, the former Hot 104.1 moves to 98.7.

“What this allows us to do is have a super strong, really beefy sound in town, like from Festus to Litchfield,” said Dave Glover, Host Dave Glover Show. “Then outside of there, the AM signal will get you to where you need to go, Arkansas or Iowa.”

Monday afternoon in downtown St. Louis, Dave Glover is on-air, talking of the passing of Brian McKenna—a familiar voice to the afternoon show.

The show has shared stories like this with listeners in a familiar format, but now on FM and car radio.

“FM is bigger and younger,” Glover said. “For the most part, we’ll keep everyone as far as demographics. Nothing is wrong with 75-year-old listeners, but I think it will be my age and a little younger.”

Moore also shares the exact sentiment on the radio’s transition.

“As far as I’m concerned, it’s a long time coming,” Moore said. “I’ve always had the desire to move KMOX to the FM dial to complement the AM dial and to get the app—to get the information to as many people as possible on as many platforms as possible.”